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de Ana

Félix is a true digital accelerator and has contributed to multiple international digital transformation projects that follow a customer centric approach. His skills and experience include aligning multidisciplinary teams, creating data models and digital architectures (Big Data & Data Analytics) and applying Agile methodologies.

Félix has over 19 years of experience in International Senior Management positions across EMEA. As Product Owner, Félix was integral to the worldwide digital transition of the PSA Group (Peugeot, Citroën, DS, Opel, Free2Move), and the PSA Customer Digital Factory, where has worked since 2017. He was key to one of the three most ambitious Digital Transformation projects for the group which spanned 52 countries.

He is a PDA at The Valley Digital Business School, has an Executive MBA from the Instituto de Empresa, is an International Business Graduate from Florida Atlantic University, and a Bachelor of Commercial Management and Marketing from ESIC in Madrid.

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