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Enrique is an expert in digital marketing, digital transformation, machine learning & AI projects, app development, e-commerce platforms, relationship marketing and branding.

He is the Digital Marketing Manager and Digital Creative Technologist at Coca-Cola in Western Europe, leading strategies to create digitally enhanced brand experiences.

Previously, he worked as a Digital Acceleration Marketing Manager. In this role he developed and transformed the use of digital technology to accelerate growth across the portfolio, digitizing the path to purchase and supporting the business in e-commerce and data. He has also worked on relationship marketing programs for TOYOTA, General Electric, BP, Nestle, DIAGEO and Unidad Editorial.

Enrique is an academic collaborator at several business schools, including ESADE Business School and ISDI. He is a speaker in various marketing events.

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