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DIGITAL MARKETING, MARKETING AUTOMATION AND GROWTH HACKING - EXECUTIVE PROGRAM

  

Benefits

  • This program will help participants develop the skills they need to be able to build and develop a digital marketing strategy aligned to their unique business goals.
  • It will help you understand the new digital landscape using insights and real-life experiences across several industries, including a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies (AI, AR, IoT).
  • You will understand changing consumer needs and how digital platforms impact them, how to create plans for paid, earned and owned media, and how to develop more effective ways to communicate with consumers through marketing automation.
  • Participants will be able to understand and practice growth hacking strategies to enable significant growth with low resources.
  • At the end of this program participants will be able to consolidate their marketing and digital strategies based on their unique business priorities and available resources, and understand the tools and knowledge necessary to improve their own marketing KPIs.

Participant Profile

This program is designed for executives wanting to fast-track their own digital marketing strategies and maximize the impact of technology to deliver better customer experiences and increased ROI.

Impact

  • Impact evaluation: Participants will be able to measure the digital marketing maturity of their organization before and after the program and develop a unique strategic marketing plan that addresses gaps.
  • The program will enable marketing professionals to maximize new technologies to remain competitive in a fast-paced industry.
  • Pre-program assessment to measure the maturity of your organization'sin digital marketing

  • The new consumer. Digital first. Growth hacking

    • Creativity workshops
    • Understanding the four generations of consumer
    • Digital customer experience and lifecycles
    • Digital identities
    • Social media strategies
    • Storytelling strategies
    • Influencer marketing
    • Viral and scalability tactics

       

  • Impact of the new digital landscape on businesses

    • Emerging platforms:
      • Voice
      • Artificial intelligence
      • Machine learning
      • Augmented reality
      • Internet of Things
      • Wearables
    • Owned, earned and paid media strategies
    • Developing SEO and SEM strategies
    • Mobile, APIs and SDKs

  • Data as the center of digital and analytical thinking

    • Data the new gold, 1st, 2nd, 3rd
    • Data access and visualization
    • KPIs, analytics and metrics
    • A/B testing
    • Marketing technologies:
      • CDP
      • DMP
      • DSP
      • CRM

  • From CRM to marketing automation

    • Maximizing inbound marketing
    • The evolution of CRM
    • Legalislation and data privacy
    • Consumer data strategies

    Automation platforms:

    • From listening to acquisition
    • Omnichannel consumer journeys
    • Automation-as-a-service: Salesforce, Einstein, Studio, Mkcloud, Pardot, HubSpot

  • Route map for evolving into a digital marketing organization

    • Digital transformation:
      • Design thinking and Agile methodologies and tools
      • Utilizing digital talent
      • Digital product development
    • Building your personalized digital marketing plan

  • Follow-up assessment six months later - measure the maturity of the organization's digital marketing

Agile methodologies are used to ensure participants apply their newly acquired knowledge, tools and roadmap to lead their organization to the next level of growth.

REGISTER YOUR INTEREST


Register your interest and one of our advisors will contact you to discuss prices and answer any questions you have. We look forward to speaking to you!
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